𝐄𝐃𝐈𝐓𝐎𝐑𝐈𝐀𝐋- 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐨𝐟 𝐊𝐢𝐧𝐝𝐧𝐞𝐬𝐬 𝐎𝐧𝐥𝐢𝐧𝐞: 𝐁𝐡𝐮𝐭𝐚𝐧’𝐬 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐂𝐲𝐛𝐞𝐫𝐛𝐮𝐥𝐥𝐲𝐢𝐧𝐠 𝐂𝐫𝐢𝐬𝐢𝐬

Bhutan is grappling with the darker consequences of increased digital connectivity as recent incidents highlight the harmful impact of online harassment. The tragic death of a 20-year-old TikTok influencer, reportedly driven by harsh online bullying after a personal dispute went viral, shows the devastating power of online cruelty. Another incident involving a 12-year-old boy, criticized online for his lack of etiquette in requesting a selfie with His Majesty the King during a Royal visit to Perth, has led him to retreat from social interactions, leaving a once-lively child isolated. These cases show how unkind words on social media can have lasting, painful repercussions.

Adding to this concerning trend, Bhutan’s first FIFA-certified female referee faced online harassment from a disgruntled Nepali fan, highlighting how quickly social media can turn threatening. This case illustrates that online harassment isn’t just confined to emotional harm, it can feel intimidating and dangerous, impacting individuals in profound ways. Such incidents remind us that our digital interactions, often typed in seconds, can have an overwhelming impact on the lives of others.

In early 2024, Bhutan had 686,000 internet users and a social media usage rate of 58 percent, with over 457,000 Facebook users alone. While this connectivity has brought Bhutan closer to global discourse, it has also exposed a growing issue: the unchecked spread of online hate and harassment. Anonymity, or the perceived lack of accountability online, can embolden users to express hostility. Young people are especially vulnerable as they explore social media spaces, create content, and navigate identity formation. The cases above show how digital hostility can impact young lives, pushing individuals toward isolation, self-doubt, and, in extreme cases, tragic outcomes.

Addressing online harassment requires a multifaceted approach, involving individuals, social media platforms, and policymakers. Educating users, particularly young people, on responsible online behaviour is critical. Schools and community organizations should promote digital literacy, emphasizing not only the mechanics of social media but also the importance of respectful interaction and the effects of cyberbullying. Such programs can foster empathy and make users think twice before commenting.

Social media platforms themselves hold significant responsibility. Companies like Facebook, Instagram, and TikTok need to enforce clear policies against harassment, acting quickly to remove harmful content and hold perpetrators accountable. Tools that allow users to limit comments, report abuse, and filter negative interactions should be promoted, especially to younger users who may not be equipped to handle public scrutiny.

Policymakers in Bhutan can also play a role by implementing cyberbullying regulations and digital rights frameworks to protect users. By partnering with social media platforms and raising public awareness, they can make digital spaces safer and more compassionate.

As Bhutan embraces digital growth, we must prioritize a culture of kindness and empathy in our online interactions. Social media gives us a powerful voice, but it’s essential to use it responsibly. Every comment, every like, and every share affects real people. By building a culture of kindness online, we can ensure that Bhutan’s digital community is a safe, supportive space for all.