โฆ๐๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐’๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐ ๐ ๐๐๐๐๐๐๐๐ ๐๐๐ ๐ฉ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐
Ngawang Jamphel
In a world where the fashion industry’s relentless pursuit of trends has led to environmental degradation and social disparities, Gola Gola Bhutan (Gola literally means cloth) stands as a beacon of compassion and environmental consciousness.
Founded in July 2022 by four students of Jakar Higher Secondary School, Bumthang, in collaboration with the Loden Foundation, this initiative is based on the principles of providing clothing assistance to those in need while addressing the environmental impact of excessive waste. This grassroots movement has been making waves within the community and beyond.
Annually, the fashion industry churns out a staggering 80- 100 billion new garments, with a significant portion ending up in landfills or incinerators, contributing to environmental pollution and resource depletion. However, Gola Gola Bhutan emerges as a proactive force in addressing these challenges head-on.
Phuntsho Wangchuk Rinzin, a founding member of Gola Gola Bhutan, emphasized, โThe initiative has deep roots in Bhutanese values of compassion and human connection. Recognizing the abundance of usable clothing in households juxtaposed with the pressing need for such resources in communities, Gola Gola Bhutan bridges the gap between surplus and scarcity while nurturing connections within the community.โ
A core strength of Gola Gola Bhutan lies in its meticulous attention to detail. Understanding Bhutan’s diverse climates and cultural nuances, the initiative carefully curates its clothing donations to ensure they meet the specific needs of recipients. From warm jackets tailored for colder regions to lightweight garments suited for warmer climates, every donation is thoughtfully tailored to serve its purpose effectively.
The impact of Gola Gola Bhutan transcends the material provision of clothes. Volunteers witness firsthand the joy and gratitude of recipients as they receive much-needed clothing. It’s not merely about addressing material needs; it’s about strengthening the bonds of community and compassion, fostering a sense of unity and support among individuals.
โGola Gola Bhutan has encountered challenges along the way. From funding limitations to logistical hurdles, the journey has been marked by obstacles. However, through innovative solutions and collaborative efforts with organizations like DrukRide and Semthuen Zhidhey Zhabtok, Gola Gola Bhutan continues to expand its reach and effectiveness, overcoming challenges with resilience and determination,โ added Phuntsho.
Looking ahead, Gola Gola Bhutan envisions a future where quality clothing is accessible to all Bhutanese citizens. Their long-term goals include establishing college clubs to raise awareness, implementing drop-site plans for more efficient collection, and fostering a culture of compassion and collaboration within Bhutanese society.
In a world characterized by consumption and waste, Gola Gola Bhutan stands as an example of what can be achieved through empathy, innovation, and community spirit. As they continue to weave threads of hope and kindness, their impact resonates far beyond the borders of Bhutan, inspiring others to join in the journey towards a more sustainable and compassionate world.
Gola Gola Bhutan stands as a hope, illustrating that positive change is achievable through empathy, innovation, and collective action.